The Nike Swoosh logo was created by Caroline Davidson in 1971 for only $35 yet it is still a strong, memorable logo. It is simple, fluid and fast and represents the wing in the famous statue of the Greek Goddess of victory, Nike – perfect for a sporting apparel business.
Before designing a logo, we must understand what it is, what it represents and what is it suppose to do. It is not just a creative symbol or piece of art. It reflects a business’s brand using shape, fonts, colour and images.
5 Principles of Effective Logo Design: Simple-Memorable-Timeless-Versatile-Appropriate